Adobe MAX Poster Designs
Commissioned artwork by Adobe.
I served on the Graphic Design Team, as a Poster Designer for the 2020 Adobe MAX Creativity Conference. My role was to create static digital event posters, each with additional sizes fit for Twitter, Instagram/Facebook, and Instagram Story. It is difficult to pinpoint my favorite part in the process, I enjoyed the entire experience! The creative brief was very open, there weren’t many boundaries as to what I should create, this gave me infinite freedom to use my imagination.
Poster 1
My concept for this artwork was ultimately to create a fun, yet surreal environment. I used the Adobe MAX logo in a vertical format to be the structure for the escalators in this colorful fantastical scene. My goal was to create intrigue and give the viewer an "ooooh, ahhh" moment to drive interest.
Poster 2
My concept around this one is to represent the vast creativity that will be unleashed with this year's Adobe Max Virtual Conference. So I aspired to represent the many sessions, speakers, collaborations, and more by illustrating ribbons of color flowing out of the screen using the official Adobe MAX gradient swatch that was provided to me. I illustrated the colors flowing out the window as well, this is to represent the next step after the conference is over. Taking the knowledge and inspiration that was acquired and applying it to our lives. I chose to have the character drinking a beverage in their room and incorporate the CoCreate MAX logo as a sweatshirt logo to create a fun relatable scene.